Merck Bets on Hybrid Growth Model in India
German co merges pharma, consumer health businesses here to build scale German drug maker Merck has merged its pharmaceuticals and consumer health businesses as part of a major makeover, unique to India, aimed at building scale and ramping up local businesses with a hybrid model . Merck's ambition is to push its established primary care and vitamins and mineral supplements businesses, alongside new launches from its market-leading fertility and oncology divisions . Its strategy of uniting the two businesses locally runs counter to some global drug makers that have separated the two businesses. The German drug maker, also known to be the oldest pharmaceutical company in the world and clocked 17% growth on the 12-month MAT from Sept 2015 to Sept2016, is ranked the second fastest growing multinational drug firm after Janssen in India. “We have brought together the portfolios of what we used to call primary care, mainly vitamins and mineral supplements with the po...