Pharma CEOs want Brand Pharma like Brand India
After 'Brand India', drug companies need to create 'Brand Pharma' for which the government should tweak laws, create a robust infrastructure which fosters innovation, and strengthen regulatory compliance to world standards. This will accelerate growth and help industry to achieve the $55 billion turnover by 2020, pharma CEOs at the Make in India session said. Kicking off the inaugural session on 'Indian Pharmaceuticals Industry - Aligning with Make in India Vision', Pankaj Patel chairman and managing director, Zydus Cadila, said the Indian pharmaceutical industry is poised to reach $55 billion, of which $30 billion will be exports. The crucial factors to make this happen are affordability, strong infrastructure, and, most important, the ease of doing business. "We need to think how to create ease of doing business without compromising quality and affordability," he said, adding, regulation of prices is welcome, but only those of essent...