PHARMA LITERATI

6th module for the CPIPR September to December 2017 session has been uploaded on facebook and youtube. It can be accessed free of cost for everyone. The lecture is delivered by Mayank Gupta, Manager, Sun Pharma. Youtube: https://www.youtube.com/watch?v=rMERfnojSrg Facebook: https://www.facebook.com/100508776966456/videos/vb.100508776966456/584216938595635/?type=2&theater The examination is scheduled on 2nd to 5th March 2018 for the 1st Batch of CPIPR. 

Pharma Literati had announced the 2nd annual Pharma Literati essay contest. In last few days, all the essays are published.  The results for the contest are based on the originality of the content, relevance of the topics, language and essay guidelines as provided. 1. The first winner is Yash Nandwani from NIPER, Mohali for essay titled, "Indian Pharma Industry: Changing dynamics." Please see:  http://pharmaliterati.blogspot.in/2018/02/indian-pharma-industry-changing_16.html 2. The second winner is Babita Sarangi from  Department of Pharmacy, Annamalai University, Annamalai Nagar, Tamilnadu for essay titled, "Entrepreneurship scenario after Pharmacy education" . Please see:  http://pharmaliterati.blogspot.in/2018/02/entrepreneurship-scenario-after_21.html 3. The third winner is M. Karthika from  Swamy Vivekanandha College of Pharmacy, Elayampalayam, Tiruchengode  for essay titled, " "Entrepreneurship scenario after Pharma...

INTRODUCTION The pharmaceutical industry is changing and traditional paths to innovation are no longer suitable . A drastically different reimbursement climate, the growing interest in biologic drugs, the shift from blockbusters to niche medicines, and the differing needs of emerging markets all have affected the cost structure and profitability of drug manufacturers, which is in turn affecting R&D needs and capabilities . Successful pharmaceutical companies have developed innovation networks including varying external groups — from insurance companies to academic medical centers — to support the discovery, development, and commercialization of new therapies . “ The Pharmaceutical industry does not create cures, they create customers .” CHANGING MARKET DYNAMICS REQUIRE NEW APPROACHES TO INNOVATION Traditional models The historical innovation pathway for pharmaceutical companies has involved the development of small - molecule drugs following an integrated mo...

Hippocrates, the father of medicine once foretold that there would come a time when “Medicine would be thy food and food will be thy medicine”. We are certainly witnessing that era, as mankind has become greatly dependent on drugs for its survival be it-Natural Products, Pharmaceuticals or Biologicals. We have come way ahead of the times of Galen, who produced the first cold cream to modern medicines that involve complex mechanism of actions requiring a very dedicated research. In order to understand the ever changing dynamics of the pharma industry, we need to first look into what got us to this pinnacle which we have achieved in these years. Firstly, Drugs and Cosmetics Act was enacted in 1940 that lead to the modernization of the industry for the first time, simultaneously; developments such as Federal Food, Drug, and Cosmetic Act (FD&C Act) in the US changed how drugs were administered. Secondly, the tragedy of thalidomide shook the world which led to extensive requirement of...

INTRODUCTION:           In this world of specialization and globalization the Pharmacy education is suffering from serious backdrops and flaws . The potentials for growth of Pharmacy profession is enormous, if we are prepared to upgrade our standards to international and global expectations .  The Education Regulation of PCI which governs diploma education in India has not undergone any updation since 20 years . The students are still getting the 20 - 30 yrs older compounding practical exposure in labs during the graduation level . The current frame work of Pharmacy education in India produces outdated and unskilled professionals . The products of this form of education lack the much needed professionalism and rational thinking . 4 yrs of education in graduation level does not even make them fit for dispensing drugs confidently in a drug store . This is one of the main reasons behind Pharmacy being an under developed profession in In...